Once the website is built, how to promote it? In this article, I will introduce in detail the promotion methods and strategies of foreign trade stations.
We know that independent stations have no traffic, and we need to obtain traffic through SEO and other methods. Many people give up because independent websites have no recommended traffic, and the construction cycle is long and the construction process is very painful. They chose the platform because the platform would give them store traffic. However, we found that the cost of entering the platform is getting higher and higher, the risks are getting higher and higher, and the competition within the platform is getting stronger and stronger. Why not in China?
We are in China, and now playing Douyin, your video can be exposed to more than 5 digits of traffic in one day. But all readers who have played Douyin know that it is very common to be Ked by Douyin. Sometimes I am serious about making a video, but I don’t know how to do it. Many people call playing Douyin “metaphysics”. Other platforms also need to purchase ads to gain good exposure, and there is homogeneous competition.
We shouldn’t focus on one place, independent sites can also be beautiful. It’s just that independent websites need to generate their own traffic. I have worked hard to learn how to optimize the website, how to make good website content, and how to beautify the website. Only after I finished it did I find that there was no traffic. We also need to learn about the promotion of independent stations. Yes, the promotion of independent stations is very important.
Don’t be afraid, promotion is actually not difficult. When we talk about playing with Internet traffic, the truth is actually very similar. The promotion method for English websites we talked about in this article is actually the same in China. It is also the same in Taobao and Youzan. It is just to generate traffic. Let’s talk specifically about how to generate traffic.
Sources of website traffic
I think there are two major sources of website traffic. One is from search engines. When users search for precise keywords, search engines display our results page to users, and users choose to click and browse. The other part is that users see our promotion elsewhere and then enter our website through links or direct searches for related keywords or brand words (unique).
For the first piece of traffic, we conscientiously optimized the site, which is actually very good. However, we must have a deep understanding of search engine algorithms in order for search engines to give us good rankings. I have written an article on Google’s algorithm: Traffic structure and Google’s RankBrain algorithm (2019 in-depth interpretation). Today we will talk about the construction of external links in the algorithm.
The second piece of traffic is to find users in other places, usually where users gather. Such as industry vertical forums, social media, peer blog sites, etc.
What are the benefits of external links?
Can help search engines crawl your website. In particular, some new sites do not have high weight at first, but by publishing external links, they attract crawlers to crawl the website.
Can divert traffic. Post external links in vertical forums and social media so that accurate users will come to your website.
It can improve the visibility of the website. Publishing high-quality articles and external links on high-authority websites and academic forums will help your reputation and visibility in the industry.
So, where can we send the articles (links) we have written?
- First submit our website to Google Console
Submitting to Google Console is very helpful for the inclusion of your website, and the timely inclusion and indexing of website updated articles. As for how to use Google Console, I will provide a tutorial next time. It’s actually very simple and can be mastered in a few hours.
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1.Publish website articles directly to Facebook Post.
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Facebook can directly send links to websites, and clicking on them will bring you to the article page of the website. This is mainly spread through the Facebook community. Of course, these external links are SNS signals, which have reference value for search engines.
- Publish the article to http://www.pingomatic.com
This site is where articles can be submitted to different search engines. The originality of an article on the Internet is closely related to the time of publication. Your article needs to be submitted through as many different channels as possible to gain a lead in time, and only then will the platform consider you to be original.
Think about China. Many people synchronize the content of public accounts to PC blogs and Baijia accounts. WeChat public accounts are not connected to Baidu and cannot be crawled by crawlers, so some people have taken advantage of them and obtained a large number of high-quality original works. article.
The advantage of this platform is that it automatically helps you submit, but the disadvantage is that it will bring a lot of spam. I don’t know if this is a means of making money for them. There are advantages and disadvantages, so everyone can decide for themselves.
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- Make the article into PDF and upload it to the relevant website. You can add website and company branding to the PDF, and add external links.
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How to find these websites? Use the search engine advanced search command: PDF inurl:upload The first one is this website: https://zh.scribd.com/upload-document
I won’t list other websites, you can search them by yourself.
- Publish the article to: https://www.linkedin.com
LinkedIn allows you to write articles and add external links, and at the same time, there is traffic on the site. Using LinkedIn to find customers is also a very important channel.
- Publish the article to: https://www.crunchbase.com
On this website you can submit your company, products, seek investors, find jobs, find investment opportunities, etc. But what we are currently seeking is to obtain an external link, and we can submit links to the company website and product links.
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- Submit on about.me.
This website is a personal introduction website. You can write about what you are doing and mention your company and products. This website will be useful if your website has an expert section. If you want an industry expert to establish here, come up with an English name that is more recognizable.
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- https://www.reddit.com
Reddit is a popular forum abroad, where you can post articles and external links. Pay attention, communicate sincerely, don’t just send out external links blindly. From the title to the content to the traffic flow techniques, everything needs to be taken into consideration.
- https://www.youtube.com
Turn the article into a video. Then upload it to YouTube. You can add an article link in the description, or use keyword optimization in the title. It usually takes me more than half an hour to turn an article into a video. The tools I use include: Apple’s final cut Pro and text-2-speech.
- https://www.producthunt.com/
Just by looking at the domain name, you can tell that this is a website for finding good products. You can upload your website with a description, video, website link, and app download link.
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- https://twitter.com
Twitter can also be used, but of course external links can only be used as social signal references.
- https://www.quora.com
Foreign Zhihu can attract traffic.
- https://www.slideshare.net/
Looking at the domain name and the introduction on the homepage of the website, you will know that this is a website shared by users.
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- Go to Google my business: https://www.google.com/business
- Automatic website submission with one click: https://www.freewebsubmission.com/
Just submit your website URL and it will automatically be submitted to these search engines and public platforms for you.
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- If you are a novice, then come to this website: https://www.seoreviewtools.com/link-building-tool/
Teach you step by step how to send external links, where to submit articles, how to comment, how to sponsor articles, where to find guest bloggers, etc.
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Summarize
Generally speaking, website promotion is a very energy-consuming job, and you may feel like you haven’t done much even after a whole day’s work. But if you look at Google console every few days, you will find that the website ranking has improved. In fact, the results of independent stations are accumulated bit by bit, from quantitative changes to qualitative changes. We see others succeed, but we also need to know that they have worked hard.